Google Analytics Custom Variables Overview
October 20, 2009 By 24 Comments
Today Google releases custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview o
Custom Segmentation with Google Analytics
July 25, 2006 By Leave a Comment
Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is a
Find Out When Your Campaigns Suck with GA Custom Reports
March 12, 2009 By 10 Comments
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the anno
New GA Feature: Custom Dashboards
May 8, 2007 By Leave a Comment
is to provide a high level view of your website’s health. If you see something unusual in your dashboard then you should investigate further.
customizing Dashboard Layout
The dashboard is not static, meaning you can re-arrange the layout of the reports. Simply drag and drop the reports on your da
Tracking Offline Advertising With Google Analytics
June 12, 2006 By 28 Comments
ogle Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here’s how to set it up.
First a disclaimer. I’m not going to go over the basics of how link tagging works. If you don’t kno
Segmenting Unique Visitors in Google Analytics
October 20, 2009 By 18 Comments
port).
But Google figured out some way to effectively count all of the cookies in real time. Now the unique visitors metric that can be added to any custom report.
If you need to segment unique visitors you can simple create a custom report and include this metric.
Here’s an example. Let’s
Introducing Google Analytics v4
October 20, 2009 By 17 Comments
tracking
Table Filtering (a way to quickly filter data in a report)
Unique Visitor Segmentation (Unique Visitors is now a metric and can be added to custom reports)
Multiple custom variables (an evolution of Custom Segmentation, wicked awesome!)
Analytics Intelligence (automatic data analysis. And yes,
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