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Google Analytics Custom Variables Overview

Tuesday, October 20th, 2009

Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We'll discuss how to use it in a later post. Like Custom Segmentation, custom variables are ...

Custom Segmentation with Google Analytics

Tuesday, July 25th, 2006

Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn't stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I'll cover how to setup and use ...

Find Out When Your Campaigns Suck with GA Custom Reports

Thursday, March 12th, 2009

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also ...

New GA Feature: Custom Dashboards

Tuesday, May 8th, 2007

At the top of each report you'll see an 'Add to Dashboard' button. Simply click the button and GA will add the report to your dashboard. I'm not sure if there is a limit to the number of reports that can be added to the dashboard, ...

Tracking Offline Advertising With Google Analytics

Monday, June 12th, 2006

With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here's how to set it up. First a disclaimer. I'm not going to go over ...